Benjamin Li
Jul 2, 2013

Oris hands digital marketing business to DDB Shanghai without pitch

SHANGHAI - DDB Group Shanghai won the digital marketing business of Swiss luxury watch brand Oris in June without a pitch, and will launch a digital campaign for the brand in early August.

Oris hands digital marketing business to DDB Shanghai without pitch

The agency said it gained the new business after several meetings with the client. 

While Oris did not have an incumbent agency in China, the brand has a market presence in Hong Kong, Shanghai, Beijing and second-tier cities. Its main target audience is male shoppers. 

The agency’s PR spokesperson told Campaign Asia-Pacific that the digital campaign will run on the Sohu platform and Weibo. The client will also use PR events such as jazz concerts and cinema advertising to promote the brand.

Yan Min Hui, Oris general manager, China said that DDB’s rich and global branding knowledge and experience, along with its deep understanding of local consumers, will help raise Oris’ brand awareness in China.

DDB China has previously worked for Hublot, Hotel Indigo Shanghai on the Bund and Sotheby’s, and is currently working for Bentley in Beijing.

Richard Tan, president and CEO of DDB China Group, said: “Oris is a famous watch brand with a comprehensive cultural heritage, which is not known yet by Chinese consumers. We are thrilled to take on the challenge to help Oris reinvent its brand essence in China and to show its long-term commitment to Chinese consumers.”
 

Source:
Campaign Asia

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