Ad Nut
May 29, 2015

Oreo creates a fire-preventing superhero to spread its s'more variety

From the US: 'S'morey' series, for Oreo by 360i

Oreo creates a fire-preventing superhero to spread its s'more variety

The character, known as "S'morey, the unidentifiable forest creature" springs into action whenever a human, driven by an insatiable urge for s'mores, begins to light a campfire in an inappropriate location, such as a golf course or an office cubicle.

Ad Nut approves, because if there's one thing we don't have enough of in this world, it's superhero films. But seriously, Ad Nut admires this fun series and the way it's all brought together beautifully by the tagline, 'No campfire necessary'. 

As Campaign US reports, the creature is meant to be part hare and part badger (according to its theme song). But one Hong Kong colleague believes it may be part Wookie. And Ad Nut has to admit it certainly resembles Chewbacca when wearing its over-the-shoulder messenger bag.

 

Related Articles

Just Published

1 hour ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

2 hours ago

Indian agencies take 'no concrete steps' on mental ...

Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.

2 hours ago

Amazon Prime Video apologises, edits 'objectionable'...

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.

3 hours ago

WildAid wants you to get emoji-nal about the ...

Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.