There was a time when I remember signing up with DoubleClick Ad network and feeling proud on having acquired Display inventories online and feeling satisfied with the geo-targeting and content targeting capabilities of the network within IT communities. Proud because I was spearheading it at a time when online real estate selling models were still at their infancy and agencies publishers alike were still struggling to justify exorbitant Online media dollars with clientele and flirting with multifarious...
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