Online grocery: Sprinting for the last-mile race

Retailers are finding that grocery is unlike any other category when it comes to competing in rapidly shifting online and offline environments.

A Chinese employee showing a king crab at the Hema Fresh Store in Hangzhou last year.  AFP photo

Grocery remains the toughest category to crack in ecommerce. Online sales only captured 2.9% of total grocery spending globally in 2017 while just 12% of online shoppers purchased groceries via the web last year. These figures from The State of Global Online Grocery Retail 2018 report by Forrester are a wake-up call that online grocery still presents huge untapped potential for retailers and ecommerce platforms.

Across the region, however, mature digital markets such as Australia,...

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