A recent study by R3 and CIC, tried to give a quantified an answer to that question by analysing the auto sector.
The study ranks brands and models by a new metric revenue per buzz RPB. The Audi A6L model, which registered an estimated sales of US$8.2 billion and 306,000 web mentions, topped the chart with an RPB of US$26,765. Volkswagen's Passat Lingyu and the Nissan Teana, were in second and third place, resepctively.
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