Oliver McAteer
Apr 29, 2020

Omnicom CEO: 'We were a bit shocked and put off when Wendy Clark decided to move on in the middle of a crisis'

John Wren said Chuck Brymer was able to step in with limited disruption "irrespective of whatever the behavior of his predecessor was."

Omnicom CEO: 'We were a bit shocked and put off when Wendy Clark decided to move on in the middle of a crisis'

The CEO of Omnicom Group admitted "we were a bit shocked and put off when Wendy Clark decided to move on in the middle of a crisis" during Tuesday’s Q1 earnings call.

John Wren was addressing an investor question about the network’s plan to safeguard talent from leaving amid sweeping job reductions, salary cuts and furloughs.

He said: "We entered 2020 -- or DDB did -- with a difficult situation because they lost several large clients. Thankfully to other parts of Omnicom. We were a bit shocked and put off when Wendy Clark decided that she was going to move on in the middle of a crisis," he said, referring to Clark's move earlier this month to become the new CEO of Dentsu Aegis Network.

"But we were able to recover with no interruptions at all, because Chuck Brymer, who had previously been the CEO and the chairman of the company was with us and ready to step back in and he’s done a magnificent job, irrespective of whatever the behavior of his predecessor was.

"So I feel that, not only are we in a fabulous situation when it comes to our employees, we’ve done a terribly good job of making certain we can replace every single one of us -- and it’s truly a team effort."

Omnicom leadership explained that cost-cutting measures are not about removing staff from accounts with less business amid COVID-19, but instead, making an evaluation of the best talent and placing underperformers on the list of terminations first.

"People are free to do as they want," said Wren, responding to an investor who pressed him on competitors snapping up talent. "I'm not any more concerned than I would be prior to the crisis about our staff choosing to work for omnicom over one of our competitors. 

"We’ve been very careful and thoughtful -- unlike in past crises - in communicating with our employee base and letting them know what our priorities and concerns are and what to expect our actions will be. And I find that when you do communicate with your employees that way it creates a dialogue and a trust level which is terribly important to get us through this crisis. 

"So I will be shocked if there’s any depletion of talent in Omnicom. I quite expect to be able to do the opposite of what you’re suggesting and probably hire people who we think are talented from some of our competitors after this settles down."

The report comes as leadership issued a gloomy forecast amid COVID-19 economy chaos. Omnicom Group’s worldwide revenue slipped 1.8 percent in the first quarter of 2020.

Part of the company’s statement read: "The COVID-19 pandemic has significantly impacted the global economy. Public health efforts to mitigate the impact of the pandemic include government actions such as travel restrictions, limitations on public gatherings, shelter in place orders and mandatory closures. These actions have negatively impacted many of our clients' businesses and in turn clients have reduced or plan to reduce their demand for our services. 

"Overall, while we have a diversified portfolio of service offerings, clients and geographies, demand for our services can be expected to decline as marketers reduce expenditures in the short-term due to the uncertain impact of the pandemic on the global economy. 

"As a result of the impact on our business, each of our agencies is in the process of aligning their cost structures, including severance actions and furloughs to reduce the workforce, and tailoring their services and capabilities to changes in client demand."

Campaign US

Related Articles

Just Published

1 day ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.

2 days ago

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

2 days ago

Brandalism hijacks billboards to criticise airline ...

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.