Staff Reporters
Jun 19, 2019

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

OMD led 2018 HK media billings: COMvergence report

OMD led Hong Kong media agencies in billings through 2018, while GroupM came out on top in terms of media-agency groups, according to a newly released report from COMvergence.

Total billings by the major agencies reached US$1.116 billion, showing 6% growth over 2017, according to the company. COMvergence’s report is produced by calculating the billings from Hong Kong’s top 500 advertisers who spend over US$1 million annually on media communications. 

OMD's sister Omnicom Media Group (OMG) agency PHD joined OMD on the agency table, just behind GroupM's Mindshare, with Dentsu Aegis Network's Carat and GroupM's Wavemaker rounding out the top five.

Source: COMvergence

Looking at holding companies, GroupM came out on top, with OMG second and Dentsu Aegis showing the strongest overall growth compared to 2017.

Source: COMvergence
See more Top of the Charts

“Hong Kong has always been a market that feels like 'home' to OMG," Tony Harradine, CEO of Omnicom Media Group Asia Pacific, said in a release. "It is where OMD opened its first office in the world back in 1998. It is so impressive and heartwarming to see that two decades later, the agency is still at the top of its game as Hong Kong’s leading media agency. Additionally, PHD has proven itself as a force to be reckoned with.”


Related Articles

Just Published

2 hours ago

TikTok partners with Shopify for social commerce

Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.

2 hours ago

Facebook removes 3 networks interfering in US, ...

One of the networks that was flagged to Facebook by the FBI is connected to the Iranian government.

3 hours ago

A magician learns new tricks in RHB Bank's ...

The bank's 2020 Deepavali TVC by FCB Malaysia dramatises the real-life story of a man who used his magic skills to sell durians after the pandemic made his audience disappear.

6 hours ago

Kate Cronin promoted to CEO of Ogilvy Health

Andrew Schirmer, who co-led Ogilvy Health alongside Cronin, is leaving the network.