Staff Reporters
Jun 19, 2019

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

OMD led Hong Kong media agencies in billings through 2018, while GroupM came out on top in terms of media-agency groups, according to a newly released report from COMvergence.

Total billings by the major agencies reached US$1.116 billion, showing 6% growth over 2017, according to the company. COMvergence’s report is produced by calculating the billings from Hong Kong’s top 500 advertisers who spend over US$1 million annually on media communications....

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