Staff Reporters
Jun 19, 2019

OMD led 2018 HK media billings: COMvergence report

TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.

OMD led 2018 HK media billings: COMvergence report

OMD led Hong Kong media agencies in billings through 2018, while GroupM came out on top in terms of media-agency groups, according to a newly released report from COMvergence.

Total billings by the major agencies reached US$1.116 billion, showing 6% growth over 2017, according to the company. COMvergence’s report is produced by calculating the billings from Hong Kong’s top 500 advertisers who spend over US$1 million annually on media communications. 

OMD's sister Omnicom Media Group (OMG) agency PHD joined OMD on the agency table, just behind GroupM's Mindshare, with Dentsu Aegis Network's Carat and GroupM's Wavemaker rounding out the top five.

Source: COMvergence

Looking at holding companies, GroupM came out on top, with OMG second and Dentsu Aegis showing the strongest overall growth compared to 2017.

Source: COMvergence
See more Top of the Charts

“Hong Kong has always been a market that feels like 'home' to OMG," Tony Harradine, CEO of Omnicom Media Group Asia Pacific, said in a release. "It is where OMD opened its first office in the world back in 1998. It is so impressive and heartwarming to see that two decades later, the agency is still at the top of its game as Hong Kong’s leading media agency. Additionally, PHD has proven itself as a force to be reckoned with.”


Related Articles

Just Published

1 hour ago

Fidelity International taps Richa Goswami as group CMO

In a newly created role, Goswami will lead the firm’s global marketing teams from Asia.

1 hour ago

Sadoun hits out at 'childish' Sorrell in row over ...

Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.

1 hour ago

Normalise doing nothing on your holiday, says ...

The new campaign is an extension of the state’s ‘Come Down for Air’ platform.

2 hours ago

Elon Musk slams Apple for pulling ad spend from Twitter

Elon Musk also accused Apple of threatening to remove Twitter from the App Store.