“Caring for Life’s Journeys” is an integrated campaign, which pinpoints tailored services that address the needs of commuters. Tying into the father-and-son bonding time in the train carriage and the busy schedule of a Hong Kong trainee reporter, the television commercials depict the everyday trust and appreciations of local people.
Wi-Fi and trend magazine Metropop are available throughout the subway system and one of the TVCs emphasises this. Ogilvy general manager Gladys Wong said: “This campaign is an evolution of the brand image that highlights the core 'caring' value’ in the way that the MTR designs the network, upgrades their facilities and serves passengers.”
The campaign will also launch in outdoor formats within the subway stations.
Watch the ad
Wi-Fi and trend magazine Metropop are available throughout the subway system and one of the TVCs emphasises this. Ogilvy general manager Gladys Wong said: “This campaign is an evolution of the brand image that highlights the core 'caring' value’ in the way that the MTR designs the network, upgrades their facilities and serves passengers.”
The campaign will also launch in outdoor formats within the subway stations.
Watch the ad
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