The pitch began in November and involved three international 4A agencies. The incumbent for the account was a local agency.
Hisense’s business is the “largest and most significant win for the Guangzhou ad agency in recent years”, Ogilvy said in a statement.
Hisense, a multinational state-owned electronics manufacturer, is based in Qingdao and holds three main brands: Hisense, Kelon and Ronshen.
Specialising in consumer electronics, home appliances, telecommunications and information technologies, Hisense claims the capacity to produce 16.1 million colour TVs, 9.2 million air-conditioners, 10 million refrigerators, 700 thousand freezers and 4.9 million mobile phones annually, drawing in US$8 billion in 2009.
In the past, the company has worked with Grey Worldwide Beijing.
Among Hisense’s biggest competitors in the market is Midea and Haier, the world's fourth-largest white-goods manufacturer, also based in Qingdao.
The news comes in the same week that Midea handed its creative account for its electronic appliances to Y&R Guangzhou.
Haier one year ago held its own creative pitch for its China account. Ogilvy & Mather was also involved in that review.