Dave McCaughan
Aug 25, 2015

Old is gold: Growth will come from 60-somethings

Dave McCaughan speaks at a lot of conferences (only sometimes with his boxers on the outside) and always learns something. Kicking off a new series where he'll share his learnings, here's a report on a conference about marketing to the 'silver' set.

Dave McCaughan

If you have any common sense, then marketing to today’s aging population is simply a must.

Not the 'grandmother' image of aging you might have had in the past. You know what I mean. Say the words 'aging population' and people the world over get a picture of a kindly, grey-haired granny with a bun on her head, a bit of a stoop, probably making scones in the kitchen or whatever the cultural equivalent might...

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