Claire Beale
Jun 5, 2018

Ogilvy unveils new identity: CEO Seifert explains new structure and purpose

Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that chief executive John Seifert says will "build a new model for our industry".

All of the old Ogilvy group silos, including the advertising agency Ogilvy Mather, the customer engagement specialist Ogilvy One and Ogilvy Public Relations, have been dismantled over the past 18 months and from today the whole company officially becomes a single entity, simply called Ogilvy, operating with a unified PL.

Within the new Ogilvy, the company has identified six core capabilities that it will offer brand strategy, advertising, customer engagement and commerce, PR and...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Crazy rich Asia (or at least richer)
Premium
8 hours ago

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

Premium
What “going tapeless” means for Japanese advertising
Premium
CWT announces key hires in ANZ
Premium
9 hours ago

CWT announces key hires in ANZ

Michelle Sargent is named as the director and commercial leader of the meeting and events division.

Premium
60% in China say brands rarely live up to promises
Premium
9 hours ago

60% in China say brands rarely live up to promises

TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.