Claire Beale
Jun 5, 2018

Ogilvy unveils new identity: CEO Seifert explains new structure and purpose

Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that chief executive John Seifert says will "build a new model for our industry".

All of the old Ogilvy group silos, including the advertising agency Ogilvy Mather, the customer engagement specialist Ogilvy One and Ogilvy Public Relations, have been dismantled over the past 18 months and from today the whole company officially becomes a single entity, simply called Ogilvy, operating with a unified PL.

Within the new Ogilvy, the company has identified six core capabilities that it will offer brand strategy, advertising, customer engagement and commerce, PR and...

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