Faaez Samadi
Jul 11, 2018

Ogilvy Singapore announces new creative leads

New joint chiefs promoted to help diversify agency's creative capabilities.

Nicolas Courant & Melvyn Lim
Nicolas Courant & Melvyn Lim

Ogilvy Singapore has promoted Melvyn Lim and Nicolas Courant to co-chief creative officers, the agency announced today. 

Both were previously executive creative directors at Ogilvy, and take over the Singapore responsibilties of Asia-Pacific CCO Eugene Cheong, who they will report to. Cheong will focus on his regional duties across Ogilvy's 30 offices in 18 APAC countries. 

Lim and Courant will seek to drive Ogilvy Singapore's creative agenda, and focus on broadening the agency's offering, improving digital capabilities around social, UX, and technology. 

Lim joined Ogilvy in 2007, and was made ECD in 2011, the first and youngest Singaporean to hold the position. His portfolio includes work for Singtel and Changi Airport Group. Courant joined Ogilvy 12 years ago as creative director launching an office in Tunis. He joined Ogilvy Singapore in 2012, and has worked on accounts including Unilever, Coca-Cola and Allianz.

Both will also report to Chris Riley, Ogilvy Singapore chairman. He said Lim and Courant "couldn't be more complementary, and that is particularly important as we transition to a one Ogilvy creative network".

Cheong said the appointments "give me immense pleasure and a huge dollop of pride. Both relentlessly competitive by nature, we're excited to see what they will achieve through their powers combined."

Related Articles

Just Published

55 minutes ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 hour ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 hour ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 hour ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.