Ogilvy PR's Pulse wins Grace Group, Legacy Australia

Appointed to handle Grace Group’s 100-year anniversary celebrations during 2011, the campaign executed by Pulse will incorporate a national public relations strategy to raise the historic company’s profile, and thank past and current employees.

It will be the first time Grace Group has engaged a PR agency to support its marketing activities.

In the second appointment, Pulse will also be executing the national public relations strategy to raise Legacy’s profile throughout 2011.

The campaign will highlight Legacy’s caring and compassionate support to over 100,000 widows and 1,900 children and dependents with a disability. The PR agency will also be undertaking pro-bono activity for the charity throughout the year.

Pulse Communications managing director Matt Buchanan said, “We are thrilled to be working for two of Australia’s founding businesses."

Pulse Communications is part of Ogilvy PR and STW Group, Australia’s leading marketing content and communications services group.