Matthew Rothenberg
Dec 16, 2014

Ogilvy & Mather names Ben Richards global strategy chief

NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.

Ben Richards
Ben Richards

How does a marcom giant apply new ideas on a global scale? For Ogilvy & Mather, the answer is a shared "operating system" and an executive to lead it.

Ogilvy on Monday appointed Ben Richards worldwide chief strategy officer, leading business transformation, a new role that reports directly to worldwide chairman and CEO Miles Young. Working closely alongside Young, Richards, 35, will oversee strategy across Ogilvy’s 538 offices in 126 countries.

Campaign US's Matthew Rothenberg spoke to Richards about the role.

Read the full article on Campaign US


Campaign US

Related Articles

Just Published

3 hours ago

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

3 hours ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.

4 hours ago

Unilever is top advertiser in three SEA markets: ...

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

4 hours ago

2022 Agency of the Year judges announced

We reveal the second round of confirmed judges for the industry's biggest marketing and advertising awards.