Matthew Rothenberg
Dec 16, 2014

Ogilvy & Mather names Ben Richards global strategy chief

NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.

Ben Richards
Ben Richards

How does a marcom giant apply new ideas on a global scale? For Ogilvy & Mather, the answer is a shared "operating system" and an executive to lead it.

Ogilvy on Monday appointed Ben Richards worldwide chief strategy officer, leading business transformation, a new role that reports directly to worldwide chairman and CEO Miles Young. Working closely alongside Young, Richards, 35, will oversee strategy across Ogilvy’s 538 offices in 126 countries.

Campaign US's Matthew Rothenberg spoke to Richards about the role.

Read the full article on Campaign US

 

Source:
Campaign US

Related Articles

Just Published

1 hour ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

2 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

3 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

3 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time