Matthew Rothenberg
Dec 16, 2014

Ogilvy & Mather names Ben Richards global strategy chief

NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.

Ben Richards
Ben Richards

How does a marcom giant apply new ideas on a global scale? For Ogilvy & Mather, the answer is a shared "operating system" and an executive to lead it.

Ogilvy on Monday appointed Ben Richards worldwide chief strategy officer, leading business transformation, a new role that reports directly to worldwide chairman and CEO Miles Young. Working closely alongside Young, Richards, 35, will oversee strategy across Ogilvy’s 538 offices in 126 countries.

Campaign US's Matthew Rothenberg spoke to Richards about the role.

Read the full article on Campaign US

 

Source:
Campaign US

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.