Jenny Chan 陳詠欣
Feb 29, 2016

Ogilvy launches LGBT employee network in Hong Kong

HONG KONG - Ogilvy & Mather (O&M) has launched an LGBT (lesbian, gay, bisexual and transgender) employee network in the territory, called 'Ogilvy Pride'.

Ogilvy PR's Marion McDonald will lead the initiative
Ogilvy PR's Marion McDonald will lead the initiative

Ogilvy Pride, already launched in the UK during June 2015, is both an internal initiative aiming to champion inclusion in the workplace, as well as a client-facing consultancy to help brands understand and tap into LGBT audiences.

Marion McDonald, MD of strategy, planning and measurement at Ogilvy Public Relations Asia-Pacific, has been appointed as the Ogilvy Pride representative in Hong Kong.

Adam O’Conor, CEO of Ogilvy & Mather Hong Kong, said the agency was seeing a shift in social attitudes towards the local LGBT community. Last month’s study by the Equal Opportunities Commission on the need for local legislation against LGBT discrimination is "a great step forward".

The launch of Ogilvy Pride coincides with O&M’s sponsorship as global content partner for The Economist’s upcoming Pride & Prejudice conference held on 3 March in Hong Kong, London and New York at the same time.

Sir Martin Sorrell, global CEO of WPP, will contribute to this discussion on economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it. 

Last year, WPP agency Wunderman also publicly sponsored a weeklong LGBT festival ShanghaiPride 2015 and created the 'Hold the hands of the one you love (牵起你所爱的人的手)' campaign that encouraged same-sex and heterosexual individuals to simply hold hands.

This is the first time an agency has formalised a unit specifically for LGBT groups in society.

“It's a natural fit for creative agencies to lead the commercial sector by celebrating and promoting LGBT diversity in the workplace," added McDonald. "Companies that can attract, nurture and retain LGBT talent to advance their business aims will draw ahead of their rivals in a tough labour market like Hong Kong that attracts a lot of international talent.”

 

Related Articles

Just Published

10 hours ago

US greenlights TikTok-Oracle deal; fate now lies ...

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

2 days ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

2 days ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

2 days ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.