Byravee Iyer
Oct 20, 2014

Now it's Snapchat's turn to monetise

GLOBAL - This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie ‘Ouija’.

Still from a Snapchat promotional video

“It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space, the company said on its blog. It’s going to feel a little weird at first, but we’re taking the plunge.” 

The sponsored post for the film Ouija was edited specifically for the platform to mimick a Snapchat story. 

The ads are optional users don’t have...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Grab hires Ken Mandel for advertising role
Premium
15 hours ago

Grab hires Ken Mandel for advertising role

Former Publicis Media innovation head joins the Southeast Asia transport-services company.

Premium
Indonesia's top brand marketers dive into all things digital and data
Premium
17 hours ago

Indonesia's top brand marketers dive into all ...

Re.Con Indonesia gathers industry leaders from DBS, Johnson & Johnson, FWD and more to share insights on the country's digital marketing landscape

Premium
Club Med wants to court corporate clients with casual settings
Premium
17 hours ago

Club Med wants to court corporate clients with ...

The French resort chain on pushing out its work-meets-play meetings and events strategy.

Premium
Better cities, new paths for brand growth in China
Premium
17 hours ago

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.