Byravee Iyer
Oct 20, 2014

Now it's Snapchat's turn to monetise

GLOBAL - This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie ‘Ouija’.

Still from a Snapchat promotional video

“It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space, the company said on its blog. It’s going to feel a little weird at first, but we’re taking the plunge.” 

The sponsored post for the film Ouija was edited specifically for the platform to mimick a Snapchat story. 

The ads are optional users don’t have...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
OMD bolsters APAC leadership
Premium
1 hour ago

OMD bolsters APAC leadership

New regional COO and CMO join from OMG regional positions.

Premium
Google News Initiative reveals APAC Innovation Challenge winners
Premium
3 hours ago

Google News Initiative reveals APAC Innovation ...

Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.

Premium
WFA names Raja Rajamannar president
Premium
3 hours ago

WFA names Raja Rajamannar president

Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.

Premium
Freeman names new global president
Premium
20 hours ago

Freeman names new global president

Phil Molyneux, the former head of Sony and Dyson, has joined the brand experience agency.