Byravee Iyer
Mar 17, 2015

Nissan bets on local Indonesian shop

JAKARTA - Automobile company Nissan has appointed Jakarta-based agency Bounche to improve digital presence and increase digital activities in Indonesia.

Nissan selects Bounche for digital activation in Indonesia
Nissan selects Bounche for digital activation in Indonesia

According to Majin Mahidin, the agency's chief executive and co-founder, there were four agencies involved in the pitch, including two international ones. He declined to name them citing a non-disclosure agreement.

“It was a very challenging pitch for Bounche because Nissan has set a high expectation on their KPI,” Mahidin said. “But it is also a big opportunity for to manage digital campaigns that align to global activities.”


Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.