Nissan bets on local Indonesian shop

According to Majin Mahidin, the agency's chief executive and co-founder, there were four agencies involved in the pitch, including two international ones. He declined to name them citing a non-disclosure agreement.

“It was a very challenging pitch for Bounche because Nissan has set a high expectation on their KPI,” Mahidin said. “But it is also a big opportunity for to manage digital campaigns that align to global activities.”