Byravee Iyer
Mar 17, 2015

Nissan bets on local Indonesian shop

JAKARTA - Automobile company Nissan has appointed Jakarta-based agency Bounche to improve digital presence and increase digital activities in Indonesia.

Nissan selects Bounche for digital activation in Indonesia
Nissan selects Bounche for digital activation in Indonesia

According to Majin Mahidin, the agency's chief executive and co-founder, there were four agencies involved in the pitch, including two international ones. He declined to name them citing a non-disclosure agreement.

“It was a very challenging pitch for Bounche because Nissan has set a high expectation on their KPI,” Mahidin said. “But it is also a big opportunity for to manage digital campaigns that align to global activities.”


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