Emily Tan
Dec 19, 2012

Nielsen and Twitter establish social TV rating in the US and plan to extend it worldwide

NEW YORK - In a move the broadcast industry has long anticipated, Nielsen and Twitter have launched the Nielsen Twitter TV Rating for the US market.

Nielsen and Twitter establish social TV rating in the US and plan to extend it worldwide

Under the multi-year agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

This launch follows Nielsen and NM Incite's recent acquisition of SocialGuide, a service that captures Twitter TV activity for all US programming across 234 TV channels in English and Spanish. 
 
The incorporation of social media activity in TV ratings was a topic of discussion during this year's CASBAA Convention. 
 
However, Nielsen has no timeline on introducing the ratings system in Asia-Pacific. “For now, the Twitter TV Rating is US-only," Matt Anchin, senior vice-president global marketing and communications for Nielsen, told Campaign. "Similar to the recent roll-out of Nielsen Online BrandEffect and Nielsen Online Campaign Ratings outside the US, we work to make our solutions and capabilities available to our clients worldwide.” 

In a previous interview, NM Incite Asia-Pacific managing director Yasir Yousuff said that the organisation hopes to roll out SocialGuide's services in Asia-Pacific next year. 

 

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