David Blecken
Mar 25, 2019

New IAS tool aims to link verification and performance

The company further develops the ad verification ecosystem with an effort to show the ROI of views.

(Shutterstock)

Integral Ad Science IAS has launched a service in Japan that aims to connect ad verification and ROI metrics.

The service, called Online Conversion Lift, aims to cut out metrics from fraudulent or non-viewed ad impressions to focus on the level of exposure of a campaign, linking that to conversion rates. IAS said Nestlé is one advertiser using it.

IAS said that as well as linking viewability to conversion, the service helps...

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