New ball game: Can consultancies simply buy creativity?

Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland’s lunch. But can they bridge the cultural divide?

Game on: ANZ Breakpoint by Deloitte Digital

The Australian spatial design and digital content start up MashUp did just over A$1 million in sales in 2015. That same year it was bought by Deloitte, and in 18 monthsbolstered by the muscle and might of the world’s largest professional services networksMashUp has transformed into a A$4 million business.

“MashUp gets access to a much broader client base and access to more senior people,” says Frank Farrall, Asia-Pacific...

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