Larry Dobrow
Jun 29, 2021

Moderna snares Ogilvy Health global CEO for chief brand officer role

Kate Cronin had been promoted from agency co-president to global CEO in October.

Moderna snares Ogilvy Health global CEO for chief brand officer role

Longtime Ogilvy Health leader Kate Cronin is leaving the organization to serve as Moderna’s chief brand officer. She spent 17 years at the agency and led it as global CEO following her promotion from co-president in October.

Despite Ogilvy Health’s size and prestige - according to MM+M’s Agency 100 revenue chart, it ranked as the industry’s 12th-biggest firm, with estimated 2020 revenue of $145 million - it’s not difficult to understand the appeal of the Moderna job. Two years ago, the company was largely unknown outside the worlds of pharma and biotech; now, millions of people literally have Moderna vaccine running through their veins.

Not surprisingly, the company’s brand is tightly tied to the vaccination effort. A big part of Cronin’s charge, one expects, will be to broaden that perception, especially as Moderna continues to establish itself as a leader in supplying mRNA vaccines and therapeutics.

Prior to serving as global CEO, Cronin held a variety of roles at Ogilvy, including global managing director and managing director of Ogilvy PR’s New York office. She was inducted into MM+M’s Hall of Femme in 2020. Cronin was co-president at Ogilvy Health alongside Andrew Schirmer, who recently joined GSW as head of the firm’s New York office.

Source:
MM&M

Related Articles

Just Published

9 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

11 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

11 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

11 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.