Gabey Goh
Aug 30, 2016

Mobile roadblocks set off hunt for a bypass

As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.

Asian mobile users have warmed to ad-blocking, prompting marketers to seek inventive get-arounds.

The lingering assumption that Asian consumers lag behind their North American or European counterparts in embracing mobile ad-blockers can now be put to rest.

Asian users are in fact now the most willing to install a mobile browser that blocks adsand by a significant marginaccording to a recent study by PageFair, in partnership with Priori Data.

In March, Asia-Pacific accounted for 55 percent of global smartphone users, but an...

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