Benjamin Li
Dec 9, 2009

Mindshare retains L'Oreal's media account in Hong Kong

HONG KONG - Mindshare has kept hold of L'Oreal's media planning and buying account in Hong Kong following a statutory review.

Mindshare retains L'Oreal's media account in Hong Kong
L'Oreal, which worked with Accenture on the pitch, informed agencies last night. The decision to retain Mindshare follows a competitive pitch against Universal McCann, ZenithOptimedia and Carat.

L'Oreal called the review in September to meet corporate requirements that agencies be reviewed on a two-year basis.

According to AdmanGo, L’Oreal’s 2008 media spend in Hong Kong was HK$175.5 million (US$22.6 million) across 13 product ranges plus the L'Oreal parent brand.

"The process helped us to understand L'Oreal's future needs even more, and gave us a chance to present Mindshare's future plans," said Melanie Lo, leader, Mindshare Hong Kong. "This allows us to restructure our L'Oreal team to create the best work to meet its future challenges."

In late November, Publicis Groupe's Vivaki won L'Oreal's digital agency pitch in China, ahead of GroupM’s Mindshare Interactive, and the brand retained GroupM and ZenithOptimedia as its agencies-of-record for its China TV business after a recent review. ZenithOptimedia’s share of the account is understood to have increased following the pitch.

Campaign China

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