Benjamin Li
Sep 11, 2013

Mindshare, Optimedia and Carat bidding for L’Oreal media account in China

SHANGHAI - French cosmetic brand L'Oreal is reported to have called a traditional and digital media pitch in China, and Mindshare, Optimedia and Carat are tipped to be pursuing the account.

Mindshare, Optimedia and Carat bidding for L’Oreal media account in China

A source close to the pitch told Campaign Asia-Pacific that the pitch meetings are scheduled for this month. Mindshare currently holds all of L’Oreal's traditional media plus online video digital media, which it took over from ZenithOptimedia last January. Optimedia is the current digital-media agency, but does not have the online video account.

The pitch is for media business in China only, and will cover all L’Oreal brands on the mainland, according to a source.

Related Articles

Just Published

15 hours ago

Agency of the Year 2022

See the full list of winners for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea.

15 hours ago

Agency of the Year 2022 winners: Southeast Asia

See the shortlist for the Southeast Asia region in the 2022 Campaign Asia-Pacific Agency of the Year awards.