SHANGHAI - French cosmetic brand L'Oreal is reported to have called a traditional and digital media pitch in China, and Mindshare, Optimedia and Carat are tipped to be pursuing the account.
A source close to the pitch told Campaign Asia-Pacific that the pitch meetings are scheduled for this month. Mindshare currently holds all of L’Oreal's traditional media plus online video digital media, which it took over from ZenithOptimedia last January. Optimedia is the current digital-media agency, but does not have the online video account.
The pitch is for media business in China only, and will cover all L’Oreal brands on the mainland, according to a source.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.
Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.
With a focus on building brand discipline capability and creating campaigns that reflect the diverse daily lives of people in the region, Gazder's leadership has led to P&G's success in delivering sustained growth and brand value creation.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
TOP OF THE CHARTS: Twilio research digs into consumers' mindsets around significant data privacy and digital marketing shifts, including the move away from cookies.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
