From Germany: 'Uncrashable toy cars', for Merceded-Benz by Jung von Matt/Alster
It's not quite as amusing as the brand's chicken ad (or the Jaguar response) but this spot for Mercedes' collision-avoidance technology is fun nonetheless.
The technology will activate to prevent car-versus-squirrel collisions, right? Right?
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With Lachlan Murdoch now anointed as the heir to the Murdoch empire, real life appears less dramatic than TV.
Watch the film conceptualised by Cheil India here
Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated.
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Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home to 51 countries and over 2,300 languages. Mash's Rich Akers shares why what works for one Asian country may not work for another, and how brands can avoid partaking in what he terms as 'creative colonialism'.
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