Benjamin Li
Aug 28, 2013

Mengniu brand put up for creative review

BEIJING - Inner Mongolia Mengniu Dairy (Group) Co has called a creative review for its Mengniu mother brand.

Mengniu brand put up for creative review

McCann Worldgroup is the current agency for the mother brand, and a senior industry source told Campaign Asia-Pacific that Saatchi & Saatchi and Wieden+Kennedy are believed to be among the agencies vying for this large account.

The source added that the pitch is currently being processed.

 

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