Daniel Farey-Jones
Oct 9, 2019

MediaMonks expands with $150m acquisition of US digital agency Firewood

Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.

Firewood: Juan and Lanya Zambrano

S4 Capital, Sir Martin Sorrell’s investment vehicle, is growing headcount at MediaMonks by a fifth with the acquisition of nine-year-old US agency Firewood.

Firewood offers digital marketing services including creative, strategy and planning, performance media and technology.

S4 is paying $112.5m on completion, half in cash and half in S4 ordinary shares, with a further payment of $37.5m on publication of Firewood's accounts for 2019, if budgeted Ebitda is reached. It...

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