Gurjit Degun
Aug 14, 2019

MediaMonks acquires influencer agency IMA

IMA clients include Beiersdorf, Heineken and Booking.com.

IMA (L-R): Maddie Raedts, Emilie Tabor and Anneke Schogt

S4 Capital’s MediaMonks has acquired European influencer agency IMA for an undisclosed sum.

The shop, which was founded in 2010 by Emilie Tabor and Maddie Raedts, has 85 staff and is based in Amsterdam.

IMA’s clients include Pernod Ricard, Under Armour, Beiersdorf, Heineken and Booking.com. The agency says it has a network of 40,000 influencers.

Tabor, Raedts and IMA’s chief executive Anneke Schogt are all understood...

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