SINGAPORE - Consumer-electronics title Stuff will broaden its content coverage and audience reach as Mediacorp licenses the brand from Haymarket Media in Singapore and Malaysia.
(Haymarket is the publisher of Campaign Asia-Pacific.)
The publication's reviews, features, videos, how-tos and other content will reach a wider audience through Mediacorp’s multiple media platforms, including online, digital, broadcast and print, according to the companies. Stuff already attracts over 3 million unique visitors every month globally, with some 300,000 based in Singapore and Malaysia.
“Mediacorp will expand the great connection and longevity that Stuff has already established with readers over 20 years, keeping them up to date with the hottest technology and gadget news and reviews in its characteristically witty and celebratory tone,” said Jessie Sng, head of the men, women and parents’ segments at Mediacorp. “In licensing the brand, we analysed how Stuff’s audiences—men and women passionate about smarter lifestyle gadgets—engage with its content. We’re confident that Mediacorp platforms will deepen that engagement and help audiences stay ahead of the curve through every tech trend.”
Added Andy Jackson, brand director of Stuff Asia, “We are very pleased to announce this partnership and are excited by the prospect of introducing many more Singaporean and Malaysian consumers to our high quality technology and gadget content.”
Mediacorp plans to create new marketing solutions to generate strong results for clients, including live events and bespoke content. Advertisers will be able to reach audiences on Stuff through Customer360, Mediacorp's audience-targeting solution.
Stuff joins existing Mediacorp lifestyle offerings including StylexStyle.com and Elle Singapore.