Gideon Spanier
Jun 29, 2018

MediaCom scores with $300m Adidas global media-buying win

Carat has held the account in many markets including in the US and UK.

MediaCom has scooped Adidas's estimated $300 million global media account after a competitive review.

Dentsu Aegis Network’s Carat has held the account in many markets, including the US and UK, in a relationship going back two decades.

Publicis Media’s Starcom has handled Adidas’ media-buying in the Middle East.

Adidas, which used MediaSense to manage the pitch process, has contacted agencies about its...

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