Jenny Chan 陳詠欣
Oct 21, 2014

MEC Hong Kong wins Regal Hotels' Greater China SEM duties

HONG KONG - MEC has been awarded the global search engine marketing business for Regal Hotels International as the client gets ready to build a new O2O travel loyalty platform.

MEC Hong Kong wins Regal Hotels' Greater China SEM duties

The agency will handle the search-engine marketing activities for all Regal Hotel properties in Hong Kong and China.

The agency won the business after a competitive pitch against undisclosed competitors, according to Antony Yiu, head of search and performance for MEC APAC.

Lyllian Poon, vice president of marketing at Regal Hotels, said her team was impressed by MEC’s "vast experience" in handling digital performance marketing for hospitality clients, as well as its knowledge in using Marin Software for SEM (search-engine marketing) campaign optimisation.

Regal Hotels wants to "transform" its e-commerce business, by creating a new loyalty marketing program driven by online digital marketing that complements offline competitive advantages. The aim is to acquire new customers and drive direct bookings via an integrated CRM strategy.


Related Articles

Just Published

3 hours ago

Campaign-Kantar D&I survey shows worsening levels ...

EXCLUSIVE RESEARCH: Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.

6 hours ago

Mars rebrands Uncle Ben's to remove 'inequities' ...

Line of rice products to be rebranded as Ben's Original from 2021.

7 hours ago

Watch: How to make your 40 Under 40 nomination ...

As the deadline for submitting 40 Under 40 nominations for 2020 approaches, watch this short video for advice on how to make sure your entries rise to the top.

7 hours ago

Maybe what you really want is better sleep, ...

Maybe energy drinks, sleeping pills and anti-aging creams aren't the answer, says new work from Mother London.