For many years now, consumers, brands, politicians, journalists in fact just about anyone with an internet connection has been combatting an amorphous, all-consuming Marvel comic-esque super villain that the social and digital age has brought us, which for our purposes we will term simply The Noise.
The Noise is the collective scream of messages, ads, articles, prompts and notifications that engulf us from the moment we wake until we collapse asleep, buried under the weight...
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