Faaez Samadi
May 29, 2018

Meaning is optional: PR and the cheapening of words

We’ve known for a long time that talk is cheap, but in today’s maelstrom of misinformation and dishonesty, is the word at its lowest ebb? If so, what does this mean for the future of communications?

How can brands add meaning to their message when their words are being drowned out on all sides?

For many years now, consumers, brands, politicians, journalists in fact just about anyone with an internet connection has been combatting an amorphous, all-consuming Marvel comic-esque super villain that the social and digital age has brought us, which for our purposes we will term simply The Noise.

The Noise is the collective scream of messages, ads, articles, prompts and notifications that engulf us from the moment we wake until we collapse asleep, buried under the weight...

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