Jenny Chan 陳詠欣
Jul 31, 2017

McSuicide? Twitter hoax affects McDonald's Hong Kong

McDonald's Hong Kong received worldwide publicity over the weekend due to a Twitter squatter making cryptic posts about suicide, kidnap and romantic rejection.

An unverified Twitter account with the handle Mc_DonaldsHK, apparently created in October 2016 and since suspended, has been posting nondescript promotional tweets for products like McSpicy Chicken Filet, the Grand Mac and the Mac Jr incidentally, both of these have not been introduced in Hong Kong yet  

But it went out of character this past weekend.

Please kill me i wish to die appeared in the...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2019 Cannes Lions shortlists and APAC winners
Premium
5 hours ago

2019 Cannes Lions shortlists and APAC winners

We're tracking all the APAC winners at Cannes Lions 2019.

Premium
PR jury gives APAC just seven Lions
Premium
5 hours ago

PR jury gives APAC just seven Lions

2019 Cannes Lions winners in PR: Another category without any gold.

Premium
APAC work wins one silver, one bronze in Creative Data
Premium
5 hours ago

APAC work wins one silver, one bronze in Creative Data

2019 Cannes Lions winners for Creative Data: CHE Proximity Melbourne and Mindshare Mumbai are the region's only winners.