Ben Bold
May 6, 2015

McDonald's to restructure global business in bid to reconnect

Steve Easterbrook, McDonald's newly-appointed chief executive officer, has said he wants to restructure and overhaul the business and will not "shy away from the urgent need to reset" the group.

Steve Easterbrook: Wants to 'reset' the business

Easterbrook, who succeeded the former group chief executive Don Thompsonon 1 March, admitted that the fast food chain’s performance has been poor, that it was not on our game and highlighted his intention to shape McDonald’s future as a modern, progressive burger company.

Easterbrook fronted a webcast published on McDonald’s website, in which he explained where McDonald’s is currently at and where he intends to take it....

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