M&C Saatchi acquires Aussie media agency Bohemia

Acquisition puts agency on the path to be a full-service entity.

M&C Saatchi acquires Aussie media agency Bohemia

M&C Saatchi has acquired media agency Bohemia in Sydney, creating a full-service agency with both creative and media entities.

In a statement, Jaimes Leggett, group CEO, said that amid disruption, Bohemia gives the agency "the capability to marry content with context for more influential communications, driving creative probability through increased media precision".

Co-founded in 2011 by Brett Dawson and Chris Christofi, Bohemia describes itself as an agency built with data, strategy, media and creativity foundations, offering a "100 percent transparent" business model. Its clients include Aspen Australia, Best & Less, Caltex, Elanco, News.com.au, Open Colleges, Pandora, Steadfast, Ubank, Unicef and Unibet.

On the acquisition, Dawson, the agency's CEO, said: “As technology continues to disrupt the media operating system, creativity in all its forms will become even more influential in driving client growth. This partnership will allow us to shortcut and lead the transparency agenda."

Campaign Asia-Pacific has reached out to M&C Saatchi to ask whether similar integration is part of the larger plan for the network in other markets. 

Related Articles

Just Published

2 days ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

2 days ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

2 days ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

2 days ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.