Maybank shifts account from ZenithOptimedia to Initiative.
SINGAPORE - Maybank has appointed IPG Mediabrands' Initiative as its regional media agency.
The scope of work will cover planning and buying for five markets: Malaysia, Indonesia, Singapore, Philippines and Cambodia. The appointment is for three years, commencing in 2017.
In 2013, Maybank awarded its regional media business to Zenith after a competitive pitch that also involved Universal McCann, Carat and Starcom.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)