Staff Reporters
Aug 31, 2012

Maxus appoints APAC digital director, pulls in three new clients

ASIA-PACIFIC – Maxus has appointed Rachna Julka as its regional digital director for Asia-Pacific following three new business wins across the region.

Julka: part of a
Julka: part of a "three polar force"

Julka joined Maxus in 2010, responsible for delivering the Maxus digital product to clients across the region and encouraging digital growth in local markets. She was previously with GroupM India and Singapore for six years.

Nico Abbruzzese, head of digital at Maxus Asia-Pacific, said, “Rachna joins me and Martin as a real three-polar force that is here to help our clients and our agencies, even more now bringing a robust, engaged and engaging digital product to our clients.”

The appointment comes as Maxus brings on board three new clients across the region: Courts, Eurokars and Blizzard Entertainment.

Courts appointed Maxus to handle its digital media, SEO and SEM in Singapore after the agency ran a trial campaign for the retailer that saw a significant increase in website traffic and sales.

Maxus will also handle the digital and SEM services for the Eurokars Group – the Singapore franchise owner for Mazda, Porche, Rolls-Royce and Saab. The appointment, effective this month, will see a new Eurokars brand campaign launched.

Meanwhile, Blizzard Entertainment appointed Maxus as its digital agency-of-record in Singapore, Malaysia, Philippines and Thailand following a competitive pitch. Maxus will deliver media, social & search engine marketing services for Blizzard's portfolio of games like World or Warcraft, Starcraft and Diablo.




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