Ad Nut
Jan 26, 2016

Matt Damon and a tower of chalices deliver clean-water message

From Europe: 'Leave a mark', for Stella Artois by Mother London

Matt Damon and a tower of chalices deliver clean-water message

In The Martian, Matt Damon played a man who faced major challenges taking care of his simplest survival needs while on another planet. In this video, he talks about women who face similar hardships right here on earth—those for whom collecting water is a daily burden.

It's the actor's second year fronting the 'Buy a lady a drink' effort for Stella Artois, which says it has brought clean drinking water for 290,000 people. In the new video, Damon's star power is nearly overshadowed by his co-star, a tower of drinking glasses that form a helix-shaped zoetrope. 

 

When it comes to recent zoetrope-based videos, Ad Nut and friends remain partial to the one created by Airbnb (which made Campaign's list of the best APAC ads of 2015). But this one is still pretty neat. Here's the making-of video:

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

WPP’s Mark Read: Why 2024 will improve after Q1 ...

New business pipeline looks good overall, but some project work is under pressure because 'client decisions are taking longer to happen', CEO tells Campaign.

14 hours ago

Cat God takes calls to help Japanese gamers level up

RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.

15 hours ago

Richa Goswami on looking ‘beyond the transaction’ ...

The CMO at Fidelity delves into the role of a CMO in financial services, how a modern marketer should approach digital innovation for consumer-centricity, and successful strategies for talent retention.

16 hours ago

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.