Stella Artois bares all in Unfiltered campaign
The 30-second TV spot is certainly cheeky, in more ways than one.
Stella Artois’ artful holiday campaign gives women access to safe water
The beer brand’s campaign includes OOH and a short film, narrated by Matt Damon.
Icons or ink: Two ways to sell beer in Korea
'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.
AB InBev calls digital and social pitch in China
SHANGHAI - Anheuser-Busch (AB) InBev is conducting a digital and social pitch in China, to which it has invited a number of multinationals and local agencies including current partners VML IM2.0, Isobar and VGO, Campaign Asia-Pacific has learned.
Art-house cinemas: A hot spot for brands?
HONG KONG - If you think art-house cinemas are purely for nerdy film buffs watching surrealist French movies, you may need to adjust your attitude. Gary Mak (麥聖希), MD of Broadway Cinematheque in Hong Kong and MOMA Beijing, argues that such theatres provide opportunities to reach a young and culturally sophisticated audience.
Stella Artois creates 'chalice' can
GLOBAL - Stella Artois, the premium lager brand, is introducing a new can design across its global markets.
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