'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.
SHANGHAI - Anheuser-Busch (AB) InBev is conducting a digital and social pitch in China, to which it has invited a number of multinationals and local agencies including current partners VML IM2.0, Isobar and VGO, Campaign Asia-Pacific has learned.
HONG KONG - If you think art-house cinemas are purely for nerdy film buffs watching surrealist French movies, you may need to adjust your attitude. Gary Mak (麥聖希), MD of Broadway Cinematheque in Hong Kong and MOMA Beijing, argues that such theatres provide opportunities to reach a young and culturally sophisticated audience.
GLOBAL - Stella Artois, the premium lager brand, is introducing a new can design across its global markets.
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