MassiveMusic to absorb Song Zu in Sydney and Singapore

Full-service music agency MassiveMusic will merge with music and sound company Song Zu in Sydney and Singapore following the acquisition of both companies by Songtradr in 2021. Following this news, MassiveMusic will open its eighth and ninth offices in the two cities while the newly incorporated Song Zu team will add sound design to MassiveMusic's full-service offer. Some of Song Zu’s client list include Netflix, Samsung, Coca-Cola, Google, Amazon, and Canva.

The Sydney and Singapore offices will be led by managing director Ian Lew and executive creative director Ramesh Sathiah while the previous Song Zu partners will make up part of the leadership team. Both offices will continue to specialise in sonic branding expertise, sound design, bespoke music composition and production, artist collaborations, and music licensing. Meanwhile, all previous services offered by Song Zu, including audio post production, will continue to be offered by MassiveMusic Sydney and Singapore.

Hans Brouwer, MassiveMusic’s CEO and founder, said: “Singapore is one of the most exciting hubs for the APAC region whereas Sydney, with its branding market and demands, will allow us to get stronger in Australia while being exposed to its talent. Joining with the award-winning team at Song Zu, who have built an incredible reputation for excellent creative work over the years really boosts the MassiveMusic offer on what we can provide for clients in the region.”

Meanwhile, Sathiah said he is excited to unleash this braintrust on the next creative challenge. He added: “I have always admired MassiveMusic as original thinkers pushing the boundaries of the brand and music connection. Their work creating the sound of Kathmandu, Colgate-Palmolive and Philips, and as global sound partners with TikTok, shows what can be done by partnering so closely with agencies and brands.”