Marketing News
Benjamin Li
Mar 24, 2010

Martin Lindstrom on the buyology of an idea

SHANGHAI - Martin Lindstrom (pictured), author of the marketing guidebook, Buyology, and a consultant for Fortune 500 companies, kicked off the proceeding at the Asian Marketing Effectiveness (AME) Festival today in Shanghai, with his much anticipated seminar on 'the buyology of an idea', sponsored by DDB.

Martin Lindstrom Buyology AME

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