.JPG&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Dec 20, 2013
Marketing in China's lower-tiers: A visit to Heilongjiang
HARBIN & QIQIHAR - For our last China-related story of 2013, let us transport you to Heilongjiang (黑龙江), aptly known for its ice festivals and cold winter months. Lower-tier cities in this province are one of the mainland's many battlegrounds for local brands determined to protect their home turf against multinational brands whose market-shares are stagnating in upper-tier cities.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
May 27, 2025
CEO Sharlene Wu exits Grey and AKQA China
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Mar 10, 2025
The rational consumer: Why China’s shoppers are ...
Just Published
11 hours ago
Cannes Lions entries rise 'reflecting strong global ...
Entries from Latin America are up by 16%.
11 hours ago
Campaign Cannes Global Podcast Episode 1: Lions and ...
Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.
11 hours ago
Lindsey Evans: 'See uncertainty as opportunity'
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.
The Information
2 days ago
Agency Report Card 2024: Ogilvy
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.