Faaez Samadi
Sep 29, 2016

Marketer profile: Building brand loyalty family by family

Kimberly-Clark’s Rahul Asthana explains how carefully constructed brand identity has seen it become an integral partner for the Asia-Pacific family.

Rahul Asthana: Seismic changes in marketing over the past two decades have empowered both consumers and brands, creating a healthier, more intimate relationship between the two.

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