Trapper CEO Sivanathan Krishnan confirmed the end of the partnership with Campaign Asia-Pacific, stating that the company had decided on “a different direction” in its pursuit of growth opportunities.
Founded in 2001, Trapper Media first formed a partnership with MPG, the media communications network under Havas, in 2010. In 2013, as part of a gobal integration strategy, all of Havas' media agencies were consolidated into the Havas Media Group.
During its partnership with Havas Media Group, it was known as Trapper Havas Media Malaysia and was the sole representative of the network in the country.
Today, Trapper Media Group is an integrated communication agency with specialities in media, digital media, activation, digital content and out-of-home advertising.
“Empowering our clients' business with effective solutions and communication strategies with the hearts and minds of our consumers, will always remain Trapper Media Group’s focus,” Sivanathan said.
Current clients in its portfolio include Burger King (Malaysia and Singapore), along with brands such as Pahang Pharmacy, Babas and Mundipharma. It also manages part of the Tourism Malaysia account for USA and Europe, working with M&C Saatchi Malaysia, the lead agency appointed to the business.
Havas Media Group declined to comment on the matter at this time.
According to industry sources, it is understood that Havas plans to launch its own operations in the country later this year.