Direct supervision from the global team, the company hopes, will increase focus on priority markets by turning them into strategic business units, according to a spokesperson.
The restructure also includes the appointment of Christophe Cases as CEO of Greater China. Cases will oversee the group’s operations and will be responsible for growing business across China, Hong Kong and Taiwan. He will also focus on expanding the agency’s collaborative Havas Village model, which aims to unify creative, media and other specialist services.
Based in Shanghai, Cases will report to Dominique Delport, Havas Media Group’s global MD. The rest of the Asia-Pacific region will continue to be led by APAC CEO Vishnu Mohan.
“Christophe has an incredible track record of success,” said Delport. “He also has a deep understanding of the complex and exciting market in China. I have experienced firsthand Christophe’s intelligence, fresh strategic vision and capacity to innovate.”
Cases doesn’t come from a typical agency background, having spent two decades in management-consulting companies including Accenture, Capgemini and Ernst & Young. He’s worked with global brands across customer growth strategy, new product launch and market expansion.
Most recently, Cases was MD with Accenture in Greater China, where led Accenture’s strategy practice looking after consumer goods, retail and pharmaceutical clients focused on digital, marketing analytics and ecommerce.