Marketing Analysis
Surekha Ragavan
Oct 11, 2021

Malaysia’s top 100: Millennial purchasing dominates as nation continues to reel

Strong performances from brands such as Telegram and Lazada point to a trend of self-starters who founded small enterprises during a year of hardship.

Celebrities such as Siti Nurhaliza have taken to Telegram to connect with fans. (Shutterstock)

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