Faaez Samadi
May 17, 2017

Major growth the driver behind WE’s APAC expansion

The recent acquisitions of Red Bridge Communications and Watatawa are key steps in a wider plan for WE Communications to aggressively grow its APAC footprint.

Matt Lackie

Getting bigger while staying independent were the core factors that led WE Communications to acquire Shanghai-based Red Bridge Communications and Singapore’s Watatawa in March, in a move that signalled the PR agency’s intention to boost its offering in Asia-Pacific.

Having seen steady growth in the region, Matt Lackie, APAC EVP of WE Communications, told Campaign Asia-Pacific the time was right to make a statement and seek rapid growth by adding two complementary agencies to...

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