Atifa Silk
Apr 3, 2017

Mainardo de Nardis: Exclusive interview

THE ATIFA SILK INTERVIEW: OMD’s global chief executive says that clients and agencies need trust more than ever as the rules are rewritten.

Rewarding performance: Improved transparency and technologies are allowing clients to recognise the business value of agency work.

The world’s biggest and most influential brands are demanding greater trust and confidence in their media partners. The issue of transparency has been accelerated through the technology platforms developed for the digital media process. At a time when the cost to agencies of doing business has never been higher, from investments in technology, people and training, OMD’s global CEO Mainardo de Nardis, explains why solving the issues around transparency in financials, data and behaviours is key to...

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