The world’s biggest and most influential brands are demanding greater trust and confidence in their media partners. The issue of transparency has been accelerated through the technology platforms developed for the digital media process. At a time when the cost to agencies of doing business has never been higher, from investments in technology, people and training, OMD’s global CEO Mainardo de Nardis, explains why solving the issues around transparency in financials, data and behaviours is key to...
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