Advertising Digital Marketing Analysis The Knowledge
Maria Iu
Mar 29, 2023

M&A in 2022: activity at three-year high as ad groups returned to buying fold

WPP and Havas were top buyers last year.

Advertising and marketing mergers and acquisitions are heating up once more, with 2022 deals close to pre-pandemic levels. In 2023 and beyond, buyers will be looking for companies that show resilienc

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