Ad Nut
May 30, 2019

Lumpy soap reminds Indian women to check their breasts

Unilever and Wunderman Thompson got help from an oncologist to design a “humble bar of soap” with the power to make women perform self-exams.

Ad Nut was taking a shower this morningloofah in hand, favourite power-ballad playlist blasting, the usualbut when Ad Nut went to grab for the soap something brought the morning ritual to a screeching halt.

There’s a little lumpy ball in the soap

In that moment Ad Nut thought, this weird lumpy soap really reminds Ad Nut toperform a breast self-exam. Before you ask, yes, furry woodland creatures can have...

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